Social Media Executive at Lipad

Job Description

The Role

We’re looking for an energetic, charismatic, and highly creative individual to join us in driving content creation and community engagement across our digital platforms. In this role, you’ll develop and execute social media strategies, create engaging posts and videos, manage daily interactions, and track performance metrics. The ideal candidate is both creative and data-driven, with a strong understanding of social trends and digital storytelling.

Job Requirements

Previous experience in social media management or digital content creation
Strong copywriting skills with an eye for detail
Proficiency with tools like Canva, CapCut, Meta Business Suite, or similar
Experience creating short-form video content for platforms like TikTok and Instagram Reels
Ability to think both creatively and analytically
Up-to-date with social trends, memes, formats, and best practices
Comfortable filming and being around content shoots

Key Responsibilities:

Create and manage a monthly content calendar, posting and scheduling content when needed
Collaborate with the team & Contribute creative ideas and concepts during brainstorming sessions
Shoot and edit short form videos (Reels, TikToks, Shorts) that resonate with audiences
Capture behind-the-scenes content, UGC-style footage, and quick-turn campaigns
Stay plugged into content trends and viral formats