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Relationship Manager – Education at Equity Bank Kenya
Job Description
Job Purpose
The role holder will be responsible for securing maximum business within the Education Industry, targeting key sectors such as schools, colleges, semi-autonomous government institutions related to education, publishers, and education-related businesses and service providers. The Relationship Manager will be responsible for driving all sales activities, from lead generation to closing deals, within an assigned territory using a formal and strategic selling approach. This role will further involve developing and executing a comprehensive Operating Plan to achieve both personal and business goals, with a focus on expanding customer sales in the designated region.
Key Responsibilities
Ensure proper market sensitization of bank products and offerings within the Education Industry.
Drive portfolio growth, with a specific focus on the Education Industry offering.
Mobilize deposits to balance both the asset and liability mix.
Cross-sell bank products to increase the wallet share of clients within the Education sector.
Provide personalized relationship banking to complement other business functions within the bank.
Prospect and establish new customers by managing a sales pipeline and delivering proposals that highlight Equity Bankโs value proposition.
Sell consultatively by detailing products, identifying customer needs, and recommending suitable solutions that Equity Bank can offer.
Collaborate with sales management to develop strategic business plans to achieve sales growth and meet quotas.
Partner with the sales management team to provide proposals and implement sales strategies for growth.
Build and sustain strong relationships with customers to ensure satisfaction and loyalty to the bank.
Leverage available resources to effectively execute the companyโs marketing plan, strategies, and sales processes.
Represent and develop strong relationships with key players in the Education ecosystem.
Enhance the visibility of the Equity Brand within the Education Industry.
Qualifications
Qualifications, Experience
Bachelorโs degree, preferably in a Business-related field.
Over five (5+) years of experience in a sales environment.
Sales experience and/or background in relationship management is an added advantage.
Proficient in MS Office (Excel, Word, PowerPoint).
Key Competencies & Skills
In-depth understanding of the Education Industry and its ecosystem; prior experience in the education sector is preferred.
Exceptional communication and team collaboration skills, regularly engaging with institutions and staff.
Ability to conduct business discussions with business owners and key decision-makers.
Skilled in handling difficult situations and interactions effectively.
Ability to work independently, manage time efficiently, and oversee the assigned territory.
Strong analytical skills with the ability to sell strategically within accounts.
Ability to understand the operations of individuals, institutions, and customers.
Willingness to travel to customer locations as needed.
Proficient in Microsoft Office and general computer skills.