Product Marketing Manager at Canonical

Job Description

As a product marketing manager you will:

Be responsible for go-to-market planning and execution for a range of products
Lead on content dissemination planning, campaign development and planning for planning product launches.
You will lead on the development of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey
Conceiving and executing customer base communications and marketing programs to upsell and cross sell into our large base of customers
Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels
Work with the teams to plan event, webinars and support paid and social media promotion
PR / AR coordination with Comms manager
Create and publish content (online and print) in line with marketing plans to deliver on campaigns
Monitoring the competitive landscape to define product positioning that differentiates

The successful Marketing Manager will have :

A minimum of 5 years in a Product Marketing function focused on enterprise software, SaaS experience preferred
Knowledge of workflow and process automation, case management and no/low code application development
Knowledge of enterprise content management / content services would also be ideal
Ability to think strategically about complex issues, leading to thoughtful recommendations, and action plans
Exceptional interpersonal skills, and aptitude for forging trusting relationships across diverse, cross-functional teams
Conversant in go-to-market strategies and methodologies
Skilled in leading presentations and discussions with industry analysts, business, technical, and sales stakeholders
Excellent verbal and written communication skills, strong content marketer
Proven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing quality
Growth mindset – someone who is not afraid to think big and take on risk