Marketing Officer at Pan Africa Christian University

Job Description

Qualifications and Core Skills

Bachelor’s Degree in Marketing or an equivalent from a recognized institution
At least five years of post-qualification work experience in a university or a comparable institution
Excellent communication skills, both orally and written
Advanced social media advertising experience
Adept multi-tasker with ability to quickly prioritize and organize
Proficient in Microsoft Suite with previous experience in marketing software
Team player who collaborates with ease and has contagious, creative energy
Strategic vision and strong business acumen
Strong critical thinking and problem-solving skills
Experience in digital design and graphics design will be an added advantage
Confident contributor who can accept and implement constructive feedback

Key Responsibilities

Recruit new students
Develop and implement effective marketing strategies
Collaborate with colleges, churches, alumni, and relevant stakeholders on marketing initiatives
Organize promotional events
Help create customer research databases
Analyze research to target the best audience and maximize reach
Analyze consumer trends and prepare proposals
Monitor marketing performance and adjust the strategies accordingly
Enhance the University’s brand identity through marketing activities