Growth Campaign Manager -Finserve at Equity Bank Kenya

Job Description

Job Purpose

The focus for this role is to accelerate our consumer growth efforts, through developing and executing data-driven marketing strategies to drive customer acquisition, engagement, and retention. Finserve is looking for a data-driven problem solver with a growth mindset who will guide acquisition strategy and ideas – who can execute quickly and methodically to shape our approach to growth.

Job Responsibilities/ Accountabilities

· Develop and execute growth-focused marketing strategies to drive user acquisition and retention

· Plan, test, and optimize multi-channel campaigns

· Analyze campaign performance and customer data to identify trends and opportunities

· Stay ahead of industry trends, bringing fresh ideas and innovative approaches to the table

· Continually design and execute AB tests to make the most effective campaigns and dependable conversion tactics

· Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and align marketing efforts

· Oversee the customer funnel—from awareness and consideration to conversion and retention—with a focus on measuring and improving conversion metrics.

· Define, drive and measure KPIs for each campaign – Monitor key performance indicators (KPIs) such as customer acquisition cost (CAC), lifetime value (LTV), churn rate, and conversion rates to gauge campaign success.

· Coordinate joint marketing initiatives, co-branded campaigns, and collaborative projects with external partners.

· Experiment with growth hacks, creative content strategies, referral programs, and other innovative tactics to drive customer engagement.

· Track expenses, campaign effectiveness, and adjust budgets as needed based on performance insights and strategic priorities.

Qualifications

Requirements/ Experience:

· 5+ years of experience in growth marketing or performance marketing preferably within fintech/ financial services

· Strong understanding of data-driven marketing, analytics, and experimentation

· Ability to think strategically while executing

· Strong communication and collaboration skills

· Experience in a fast-paced startup or high-growth environment

· Ability to analyze complex data and turn insights into actionable strategies

Education;

· University Degree

· MBA, is a plus

· Strong understanding of the financial landscape, including experience working in regulated environments and, ideally, familiarity with mobile money ecosystems.

Personal Attributes

· Communications skills

· Analytical Mindset

· Creativity & Innovation

· Collaboration

· Adaptability

Customer-Centric