Content & Communications Specialist at African Management Institute (AMI)

Job Description

Responsibilities

Content Marketing and Strategy Development:

Develop and implement a comprehensive social media strategy across multiple platforms
Create engaging, high-quality content that drives traffic to AMI’s website and highlights our programs
Write and manage blog content, that showcases thought leadership, programme impact, and entrepreneurial insights
Edit and optimize blog posts for SEO and readability
Social Media Management:

Manage and optimize social media channels to increase organic reach and engagement
Track and analyze social media metrics, producing monthly performance reports
Respond to comments and messages, managing community engagement
Coordinate content creation and communication efforts across different AMI markets
Communications and PR:

Develop and maintain AMI’s overall communications strategy
Draft press releases, media kits, and official communications materials
Build and maintain relationships with media contacts and external communication partners
Develop storytelling narratives that highlight AMI’s impact and initiatives
Cross-Functional Collaboration:

Collaborate with internal teams (business units, programs, country teams) to ensure consistent messaging
Collect, curate, and document impact stories from across AMI’s programs
Create compelling narratives that demonstrate the organization’s value and reach
Assist in developing comprehensive annual impact reports and storytelling materials
Requirements

3-5 years of experience in social media management, ideally within the B2B sector, with a proven track record of growing engagement and followers.
Bachelor’s Degree in a business-related field.
Demonstrated success in managing social media accounts, showcasing measurable growth in reach and engagement.
Exceptional creative storytelling and persuasive marketing copywriting skills.
Proficiency in MarTech tools such as Sprout Social, Google Analytics, Canva, Wix, and Zoho.
Strong project management, communication, and collaboration skills.
Excellent written, verbal, and organizational abilities.
Ability to balance creative innovation with analytical problem-solving.
A genuine passion for African entrepreneurship and organizational development.