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Deputy Director, Partnership, Stakeholder Management and Resource Mobilization at Kenya Tourism Board

February 3, 2025
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Job Description

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Key Responsibilities

Manages the development of partnership and stakeholder management strategy and annual work plans
Develops, executes and continuously refines multi-channel Consumer Relations and the development of programs, roadmaps, and Consumer Relation and partnership strategies.
Develops KPI and annual targets for each audience (tourists, trade, sector, local community, KTB employees)
Designs the communication flow and governance rules for each target audience (segmentation, frequency, max number of emails, etc.
Approves content and creatives of each emailing campaign.
Leads the Kenyan Industry Engagement Programme implementation, coordinating with different departments in order to provide the services of the portfolio (training, business intelligence, webinars, etc.).
Manages database for effective market segmentation and targeting
Sensitizes consumers on the portfolio of the Services provided by KTB to the sector using the different available channels
Attracts and negotiates collaboration agreements with private companies to support the value return, communication and marketing of tourism products, in line with the marketing strategy
Develops and oversees implementation of fundraising strategies, that includes yearly targets to meet the costs of the current and future programmes;
Reviews reports and documents on activities related to resource mobilization
Coordinates the developing and reviewing of proposals for funding;
Ensures key strategic partners are identified and a database maintained;
Evaluates performance of staff, mentor and coach staff in and within the department
Provides technical advice and support on grant proposal development to the programme team members
Develops innovative approaches in resource mobilization both locally and internationally
Reviews of agreements with donors and other partners
Defines and establishes partnerships to strengthen Kenya’s destination brand power
Monitors relationships with existing customers through CRM systems and establish satisfaction indices of the sector
Attain the target volumes and reach the quality of contacts in the CRM and a good degree of customer retention and loyalty
Monitors and maximize consumer retention strategies to ensure maximum return on investment
Develops the contact plan for each target audience (sources, data structure, etc.), implement it Coordinate, and monitor the set-up of the performance dashboard.
Monitor the implementation of marketing agreements
Request periodical reports of emailing campaigns performance
Manage the preparation of departmental reports.
Resolving customer complaints quickly and efficiently
Identify process improvements that reduce cost, improve quality and allow for the more efficient usage of organizational resources
Develops and manages the departmental budget.
Manage risks within the department
Establishes team objectives, evaluate and motivate the team members to achieve them.

Key Qualifications and Experience

The ideal candidate must possess the following:

A minimum of at least ten (10) years relevant work experience with five (5) years in direct marketing/Customer relationship management/Customer Services/Loyalty program management/Resource Mobilization with five (5) years in a supervisory position
Master’s degree in any of the following; Marketing, Tourism Management, Business Administration or its equivalent qualification from a recognized institution
Bachelor’s Degree in Marketing or its equivalent qualification from a recognized institution OR Bachelor’s Degree in any field from a recognized institution with Postgraduate Diploma in Marketing from a recognized institution
Member of a relevant professional body
Management course lasting not less than four weeks from a recognized institution
Proficiency in computer applications