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Deputy Director, Digital Marketing at Kenya Tourism Board

February 3, 2025
Urgent
Application ends: February 17, 2025
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Deadline date:
February 17, 2025

Job Description

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Key Responsibilities

Develops the overall digital marketing strategy, plans and implements in a timely manner to promote the destinations brand, product and experiences in the digital space achieving a return on investment.
Creates strategies to increase online traffic to the organization’s website and improve user experience on the company’s website (Includes design, content and usability)
Undertakes competitor analysis on digital marketing space and keep abreast with industry and market trends and best practices
Identifies new digital marketing trends and ensure that the brand is at the cutting edge of the industry developments.
Manages the creative direction and design of compelling and effective online marketing tools including and not limited to KTB’s websites and applications, campaign ads and campaign landing pages
Oversee all the KTB’s social media accounts and channels
Prepares and manages the digital marketing budget
Develops KTB’s 360° digital communication plan and identifies activities for improving the quality of online content (Online, SEO/SEM, website, apps and social networks)
Manages online conversations around the brand and product, identifying trends, issues and actively participating in achieving content engagement and conversion
Optimizes content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
Measures and reports performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Plans and executes all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Enhances capacity development of the organization on digital marketing and skills enhancement of the digital marketing team
Prepares and manage the digital marketing budget
Manages and oversees various digital marketing channels
Identifies process improvements that reduce cost, improve quality and allow for the more efficient usage of organizational resources in the region.
Leads, supervises and motivates members of the digital marketing team
Manages risks within the department
Mentors, coaches and provides leadership to the officers in the directorate
Key Qualifications and Experience

The ideal candidate must possess the following:

Minimum of a Ten (10) years’ relevant experience with at least Five (5) years in digital marketing and with Five (5) years in a supervisory position
Master’s degree in any of the following; Marketing, Tourism Management,Business Administration or its equivalent qualification from a recognized institution
Bachelor’s Degree in Marketing or its equivalent qualification from a recognized institution OR Bachelor’s Degree in any field from a recognized institution with a Postgraduate Diploma in Marketing from a recognized institution
Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web, Trends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google AdWords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Member of a relevant professional body
Management course lasting not less than four weeks from a recognized institution
Proficiency in computer applications