Deputy Director, Business Tourism and Events at Kenya Tourism Board

Job Description

Key Responsibilities

Developing Department’s Business Tourism Strategy and Annual Work Plans in collaboration with stakeholders
Conceptualize events and exhibition to ensure competitiveness, increased engagements and conversion
Advises the Board and Management on identification and implementation of the departmental plan and on opportunities to realize maximum returns
Identifies strategic partners to complement events exhibition cost
Reviews the departmental reports to determine the level of effectiveness to inform subsequent strategies and actions.
Develop the departments Strategy and annual Work Plan in collaboration with Business Development Manager and Regional Deputy Directors, ensuring timely implementation to achieve targets.
Designs the concept of the event / exhibition based on the objectives established
Coordinates the Implementation of the department’s activities as guided by the AWP
Manages, supervises and monitors the department’s performance in order to achieve objectives.
Implements a system to measure the performance of events and exhibition activities.
Manages the department’s budget
Monitors and evaluates events & exhibitions’ effectiveness as a marketing tool.
Implements Quality Management System within the department
Manages the risk for the department.
Develops policies, strategies and procedures for the department
Identifies exhibition process improvements that reduce cost, improve quality and allow for the more efficient usage of organizational resources
Negotiates sponsorship deals to complement events exhibition cost
Negotiates on exhibition locations, materials, space and cost
Oversee planning, execution and implementation of KTB’s local and international events;
Managing the KTB’s MICE ambassador programme and communicate with key stakeholders such as ministries, embassies, government institutions, NGOs, corporate leaders, university professors;
Oversee the planning and hosting site inspection visits for confirmed international clients and qualified potential international buyers
Spearhead the development of a database of national, regional and international MICE clients, planners, buyers and intermediaries
Identify marketing communication channels appropriate for Business Tourism
Overseeing timely and efficient implementation of the department’s plans and activities
Developing tools, metrics and parameters to measure the contribution of the organization to growth of tourism and export sectors
Oversee maintenance and tracking of potential business leads, sales bids won and lost and produce monthly reports
Collaborate with the key stakeholders to develop relevant strategies and techniques for use in business tourism development
Key Qualifications and Experience

The ideal candidate must possess the following:

Minimum of at least ten (10) years’ experience in a relevant field with at least five (5) in Exhibitions and Events Management and with Five (5) years in a supervisory position
Master’s degree in any of the following; Marketing, Tourism Management, Business Administration or its equivalent qualification from a recognized institution
Bachelor’s degree in Industrial design, Interior design or related field with OR Bachelor’s Degree in any field from a recognized institution with Postgraduate Diploma in Design from a recognized institution.
Member of a relevant professional body
Management course lasting not less than four weeks
Proficiency in computer applications