Sales & Marketing Consultant at Westerwelle

Job Description

Scope of Work

The contracted consultant will be responsible for

Sales & Occupancy Growth

Convert incoming leads into signed coworking and private office contracts.
Drive occupancy of private offices (target: at least 4 additional offices leased during the consultancy period).
Achieve coworking desk occupancy of at least 60% within the assignment duration.

Event & Meeting Room Revenue

Increase external bookings for meeting rooms and event spaces.
Develop tailored packages for corporates, NGOs, and CBOs to use WSHM facilities for meetings, trainings, and events.

Marketing & Campaigns

Design and implement an online and offline marketing campaign to enhance visibility of the hub and its services.
Ensure that all marketing content is localized to resonate with Mombasa’s entrepreneurial and youth demographic.
Tailor online campaigns to platforms relevant to the local market, including WhatsApp, TikTok, Facebook, Instagram, and LinkedIn, alongside offline outreach such as flyers, activations, and ecosystem events.
Review and improve marketing materials (flyers, brochures, digital content) ensuring brand consistency.
Manage digital outreach (social media, email campaigns, online ads) to generate quality leads with WSHM resources.

Partnership Development

Develop and initiate a partnership framework with corporates, other entrepreneurial support organizations, NGOs, and CBOs.
Co-create and co-implement events with key partners that drive visibility and foot traffic to the hub.
Position the hub as a key ecosystem player in Mombasa.

Reporting & Accountability

Provide weekly progress updates to the Country Director.
Track, analyze, and report KPIs (leads, conversions, occupancy rates, revenue growth, partnerships signed).
Recommend adjustments to strategies to meet targets.
Deliverables / Targets

At least 60% occupancy of coworking space by end of consultancy.
At least 4 private offices leased.
At least 58 confirmed new event/meeting room bookings.
At least 3 partnerships initiated with corporates/NGOs/CBOs, with co-implemented event concepts.
A marketing campaign report, including analytics and conversion data.

Expertise and Qualifications

We are looking for the following expertise and qualifications:

Bachelors degree in marketing, Business Administration, Communications, or a related field.
Proven sales and business development experience, preferably in coworking, real estate, or B2B services.
Strong digital marketing and campaign execution skills (social media, email, online ads).
Proficiency in graphic design tools (e.g., Canva, Adobe Suite).
Experience using CRM systems and project management tools (e.g., Nexudus, Asana, HubSpot, Trello).
Excellent communication, negotiation, and client management skills.
Experience working with corporates, NGOs, and community-based organizations.
Familiarity with the Mombasa entrepreneurship and business ecosystem is an advantage.
Fluency in English and Swahili
Entrepreneurial, adaptable, and capable of taking initiative.