Full time Offered Salary :

Marketing PR & Events Officer at Corporate Staffing. Nairobi

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Job Description

Key Responsibilities

  • Develop marketing plans that incorporate traditional and online marketing techniques to reach target audiences
  • Managing the implementation of marketing campaigns by creating ads, brochures, flyers, social media posts, and other promotional materials
  • Developing new products or services based on current trends in the industry
  • Analyzing competitive products or services to identify potential areas for improvement or change in order to gain market share
  • Coordinating publicity events such as trade shows, community events, or social gatherings where potential customers can get acquainted with the brand
  • Developing advertising strategies, such as print ads or commercials, that promote products or services to a specific audience
  • Planning strategies for making a company or product recognizable in the marketplace
  • Developing an effective online presence for a brand through websites, blogs, social media channels, and other online platforms
  • Measuring the success of marketing campaigns by analyzing sales figures, customer feedback, and any other factors that indicate whether objectives were met
  • Overseeing all marketing activities related to advertisement and sales promotion
  • Analyzing the market to identify the target audience and current market trends
  • Occasionally assessing [the product/service] to determine if any adjustments are needed to match customers’ demands statistics
  • Ensuring a positive public image and consistent media coverage of our company’s initiatives/programs/actions and objectives
  • Responding to media inquiries for information release
  • Building impactful public relations strategies that shape the public perception of our organization
  • Maintaining strong connections with media representatives

Key Skills & Requirements

  • Bachelor’s degree in a relevant field—Marketing, Public Relations, Communications, Journalism, or similar
  • 4+ years of experience in marketing or public relations managerial roles
  • Outstanding analytical skills—being able to foresee challenges and come up with solutions
  • In-depth understanding of social media
  • First-class written and spoken communication
  • Budget management skills
  • Track record in Marketing, Product Development.
  • Excellent understanding of Strategy and Communication.
  • Proficient in Microsoft Office and project management software
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