Full time Offered Salary :

Marketing Officer at Securex

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Job Description

Main Responsibilities 

  • Develop content that derives human interest and promotes the company verticals across mapped geographical areas.
  • Conduct weekly focused Email Marketing Campaigns for selected verticals to specific markets.
  • Conduct weekly reviews with the sales team on the total leads received, leads quoted, leads dealt with and leads not dealt with from marketing campaigns.
  • Design landing pages on prioritized products and publish relevant campaigns and keywords on Google Ads to generate traffic to the pages.
  • Create compelling adverts on Google Ads with relevant keywords for the selected verticals and mapped geographical areas.
  • Satisfying client requests for communication updates and maintaining an up-to-date subscriber database.
  • Coordinating with advertising agencies, media outlets, and other organizations to produce promotional materials such as brochures, flyers, and profiles.
  • Monitor the progress of all marketing campaigns using various metrics and submit performance reports.
  • Monitor market trends and consumer behaviours to identify sales opportunities.
  • Work with internal teams to coordinate and execute internal and external events such as Sales Drives, Exhibitions, and sponsorships among others.

Key Competencies and Qualifications 

  • A lively and analytical mind: confident, personable and engaging.
  • Ability to work with a team and be open to discussion and alternative ways of thinking.
  • Networking and communication skills.
  • Self-motivated to complete routine tasks independently.
  • A sound understanding of local and regional security and recent history.
  • Bachelor’s degree in marketing, communications or related field.
  • At least two years of professional experience.
  • Excellent writing skills.
  • Knowledge of Adobe Photoshop, Illustrator, InDesign or Mail chimp or other online marketing software will be an added advantage.
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