Full time Offered Salary :

Marketing Assistant at Synnefa

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Job Description

The purpose of this role is to execute brand strategy across multiple platforms to:

  • Increase brand awareness and visibility among our target market
  • Promote positive brand perception and association while maintaining brand integrity
  • Grow market share and profitability to meet market demand
  • Drive great customer experience

Required skills and competencies:

  • Proficiency in Canva, Slidebean, and Hubspot Marketing
  • Creativity and problem-solving abilities
  • Adaptability to changes in the market or industry

Duties and Responsibilities:

  • Social media management: Using Canva to create visually appealing graphics for social media posts, scheduling posts using Hubspot, and monitoring and engaging with the audience on various platforms.
  • Content creation: Using Canva and Slidebean to design marketing materials such as blog posts, articles, social media content, email newsletters, and other promotional materials.
  • Market research: Gathering and analyzing data on competitors, industry trends, and customer preferences using Hubspot’s research tools to inform marketing strategies.
  • Website management: Regularly updating and maintaining the company website, including creating and publishing new content using Hubspot, ensuring smooth navigation, and optimizing SEO.
  • Email marketing: Planning, creating, and executing email marketing campaigns using Hubspot, including managing mailing lists and analyzing campaign performance.
  • Event planning: Organizing and coordinating marketing events using Hubspot’s event management tools, such as webinars, trade shows, or workshops, to promote Synnefa’s products and services.
  • Analytics and reporting: Collecting data on marketing campaigns using Hubspot, analyzing their performance, generating reports, and providing insights for future strategy improvements.
  • Design support: Assisting with the design and production of marketing materials using Canva and Slidebean, including brochures, presentations, and graphics for digital channels.
  • Administrative tasks: Supporting the marketing department with day-to-day tasks such as managing calendars, scheduling meetings, and organizing files and documentation using Hubspot and Slack for communication and collaboration.
  • Public relations: Assisting with PR efforts using Hubspot, such as monitoring media coverage, maintaining press lists, and drafting press releases.

Required skills and competencies:

  • Planning and Coordination skills: Able to prioritize & manage tasks resources to meet set deadlines and achieve organizational goals
  • Communication skills: Receive and process information from different organization’s stakeholders and give the appropriate feedback accordingly for faster decision-making and action within and without the company
  • Stakeholder Management: Capable of maintaining good and amicable relationships with the people and organizations that have most impact at the organization and its business
  • Interpersonal skills: – Able to interact and relate well with different organization’s stakeholders within and outside the company.
  • Articulate in speech: – Able to clearly and effectively pass verbal information to different organization’s stakeholders within and without the company.
  • Brand Management: ability to manage the organization’s brand to build strong consumer awareness positive brand associations and imagery that contributes to brand trial, usage and ultimately loyalty
  • Attention to detail: Able to research, receive and review information relevant to the organization and its business in order to facilitate informed decision-making.
  • Analytical skill: Organize and collect data in order to establish trends for effective decision making.

Minimum Qualifications

  • Bachelor’s Degree in Sales and Marketing
  • 1-2 years of Marketing experience and 1 year of Brand management
  • Member of MSK/CIM will be an added advantage
  • Certificates in Hubspot Marketing will be added advantage.
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