Full time Offered Salary :

Head, Marketing And Communications

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Job Description

KCB Group is looking for a talented, creative, and dynamic Communications expert who will play a crucial role in proactively driving new news and respond to news cycle moments that affect the banking industry and assist in producing compelling storytelling for use across multiple platforms.
The successful candidate will need to be curious learner, a persistent journalist always looking for opportunities to report news or tell our stories in interesting and creative ways, an excellent writer and communicator; a creative problem solver; goal-oriented, a self-starter and an outstanding collaborator partnering with all KCB group staff across all levels.

Reporting to the Group Director Marketing and Communications the Head Marketing and Communication this position is responsible for managing development and implementation of the marketing and brand communication strategies for internal and external purposes that builds the KCB brand reputation, drives significant visibility, positions KCB as a thought leader and creates the opportunities to drive sales, growth, profitability and relevant market share in collaboration with the other revenue and enabling functions of the Bank.

Key Responsibilities:

  • In collaboration with the internal and agency teams, develop communication Strategies that anchor brand and marketing communications and position KCB as a thought leader and a leader in Corporate Reputation.
  • Ensure that strategies are disseminated to subsidiaries for localization and execution of the same is adhered to.
  • In liaison with the brand teams across the group, champion Brand and Marketing PR initiatives
  • Give counsel to the business on day-to-day activities that need publicity support.
  • In collaboration with agencies, support brand teams in development of communication strategies and material that are aligned to their various needs.
  • Stay abreast of the media landscape and emerging engagement trends and tactics in KCB’s markets of operation.
  • In collaboration with the agency teams, draft press releases and relevant collateral on brand an marketing activities across the business units, prepare feature pitches and send to key media outlets as needed.
  • Maintain calendar of upcoming media moments.
  • Support subsidiary businesses in communication and advocacy initiatives internally and externally.
  • Maintain a network of trusted stakeholders/thought leaders that help in amplifying communication initiatives.
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