Full time Offered Salary :

Brand Manager at Bridge Talent Management

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Job Description

Responsibilities

  • To develop and execute creative, multi-channel, integrated marketing campaigns from start to finish by applying your creativity and business acumen to day-to-day marketing requirements.
  • Creating brand plans and brand strategy and ensuring all aspects of the product or companies marketing activities align with the ethos and goals of the brand.
  • Managing all aspects of the brand through the supply chain as relates to new product development and market introduction.
  • Analysing the brand and current strategy while highlighting areas of weaknesses or negative brand perception.
  • Be part of the team developing, defining and refining the brand’s positioning and tone across the country.
  • Analyze market data and research insights to identify growth opportunities for the brand and improve the effectiveness of our communications.
  • Advise on Marketing Expenditure and Additional budget requirements.
  • Ensure Corporate Identity and brand guidelines are adhered to.
  • Planned media strategy, planning & measurement country specific marketing buying and advertising plans.
  • Co-ordinate point of sale and promotional items inventory management and distribution.
  • Compile monthly reports to the Directors.
  • Any other duties assigned by management.
  • Return on Investment –Ensure a substantial return on investment for the marketing campaigns which will be running.
  • Incremental Sales – The increase in sales revenue as a result of marketing campaigns.

Requirements

  • Bachelor’s degree in Marketing or other relevant field.
  • Minimum 5 years of relevant experience in an FMCG Brand Marketing role.
  • In-depth knowledge of brands and great advertising.
  • A competitive desire to always strive for and measure efficacy.
  • Creativity – An ability to come up with ideas that will reach to and appeal to the target market.
  • Ability to develop and guide implementation of a Marketing Strategy.
  • Demonstrates strong project management skills to ensure all marketing campaigns and initiatives are designed, developed and launched within the given time-frame.
  • Knowledge of the market segment in which the brands operates.
  • Market Research Analysis Skills and Forecasting.
  • Knowledge and ability to collect and analyze data using a combination of primary and secondary research tools and to extrapolate useful insights.
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