Full time Offered Salary :

Area Sales Manager – Alcohol & Beverage at Bridge Talent Management

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Job Description

Job Purpose:

  • Our client is a wine and spirits importer in Kenya. They seek to hire a highly motivated Area Sales Manager who will be responsible for daily Sales operations and enhancing business growth. The successful incumbent will ensure profitable operations in the company and customer experience.


  • Some of the key responsibilities for the area sales manager include:
  •  Grow the popularity of the company’s products within designated trade channels.
  •  Present strong branding to drive growth in existing and new markets.
  •  Profit and loss responsibility within each trade channel.
  •  Liaise with customers in a positive and effective way.
  •  Managing the sales team.
  •  Achieve sales targets.
  •  Manage budgets.
  •  Create account generation plans that are appropriate for the long-term direction of the company.  Create sales plans for different regions and territories that align with the distillery’s objectives.  Position each brand appropriately in the market.
  •  Work with regional sales teams.
  •  Perform all work in accordance with the distillery’s values and code of ethics.


  • Should have a degree/ Diploma in sales, marketing or business.
  • They must have a minimum of 4-years’ experience in sales within the wine & spirits industry.
  • Ladies are encouraged to apply.
  •  Ideally, they should have experience managing a team and managing a budget.
  • Outstanding written and verbal communication skills.
  • Excellent sales and negotiation skills.
  • The ability to influence people.
  • High-level sales and negotiation skills.
  • Enthusiasm for spirits.
  • Information technology skills.
  • The ability to create budgets and sales reports.
  • Team leadership skills and the ability to inspire other staff.
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